This image reminds me of not only domestic abuse but rape. it drives  fear into the person. Fear has no limits, it can drive people away or make them go insane. fear can speak out and they will be to scared to say anything.

 the propose of the picture is to end drinking and driving.

The audience are adults.

The message is to stop drinking and driving.

Its effective because it is saying think about it.

Someone could hold the can and open it, then it shows driving and a black screen and a ambulance.

 

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